Empowering leaders, transforming organisations

At Mission Inc., we believe that exceptional leadership, alignment and execution are the cornerstones of organisational success.
We provide the tools, training, and methodologies to cultivate high-performance cultures, align teams with strategic objectives, and drive extraordinary results. Whether you're looking to enhance leadership effectiveness, improve accountability, or accelerate business growth, our approach ensures that leadership is intentional, measurable, and impactful.
A Mission-Driven approach to leadership excellence
Mission Inc. was founded to address a fundamental challenge: why do some organisations thrive under pressure while others struggle? The answer lies in leadership. Our journey began when Andrew, our founder, took a struggling healthcare business and turned it around using intent-based leadership principles rooted in his military experience. The transformation was remarkable - efficiency improved, accountability strengthened, and financial performance soared.
Recognising a widespread need for these leadership strategies, Andrew developed a platform to help organisations embed these principles at scale. Today, Mission Inc. combines cutting-edge behavioural insights, technology-driven solutions, and hands-on expertise to enable businesses to unlock their full potential. Our evidence-based approach equips leaders with the frameworks and tools to inspire, engage, and empower their teams.

A Team of Experts Committed to High-Performance Leadership
Our team understands that leadership is not just about individuals - it’s about creating systems and cultures that enable people to perform at their best. We bring together real-world experience, data-driven methodologies, and a passion for unlocking leadership potential at every level of an organisation.
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Michelle Kelly
Michelle is the Programme Lead for Mission Inc. For over 20 years Michelle’s passion has been helping people to breakthrough and take their talent to another level in the areas of their business, teams, projects and careers.
As an accomplished accredited coach, she has worked with senior leaders, entrepreneurs, managers and HR professionals in both the private and public sector including many household names and charities. She brings out the best in her clients, helping them to develop to their true potential.
She will become their thinking partner creating space for developing new levels of clarity and self-awareness. Her non-directive approach and incisive questioning skills allow individuals to identify their own solutions for sustainable change.
As Programme Lead at Mission Inc, she designs and delivers high-impact learning programmes that achieve lasting results. Michelle works with a team of experienced coach mentors and supervisors, supported by externally certified coaches, to strengthen and enhance internal coaching capability.
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Steve Ashdown
Steve Ashdown is an experienced executive coach, NLP Master Practitioner, and leadership trainer with a strong track record in strategic leadership roles. Steve specialises in empowering individuals and teams to achieve exceptional results and is committed to driving organisational excellence and positive change. He supports clients in defining their personal values, managing high-pressure situations, and achieving both personal and professional objectives.
Steve delivers training nationally and internationally, equipping leaders to understand and mitigate the effects of stress on performance. His coaching approach integrates his coaching experience, NLP, and therapeutic techniques, underpinned by integrity, collaboration, and continuous learning - enabling clients to reach their full potential in demanding environments.
Key Skills
• Executive coaching
• Leadership coaching
• Career coaching
• Team training and facilitation
• Change Management
• Talent Management
• Executive Team Development
• Conflict Resolution
• Presence and Impact Development
• Diversity and Inclusion
Coaching hours
Steve has been coaching for over 25 years, both as a leader of teams within large organisations and as an independent Executive Coach. On average Steve has been providing 100-120 hours of individual coaching per year, in addition to team-based sessions for between 10 and 50 people.
Supervision
Steve regularly attends and participates in both one-to-one and group supervision, over the last 12 months this equates to 10 hours supervision, in addition to attending CPD events.
Relevant experience
Steve is an executive coach and mentor with over 30 years’ policing experience, having risen to Detective Superintendent and managed teams of up to 250 staff and budgets of £20 million. He holds a Level 7 Certificate in Strategic Management and Leadership (CMI) and an ILM Level 7 Certificate for Executive and Senior Level Coaches and Mentors. Steve has led complex, multi-agency operations, developed and implemented organisational coaching schemes, and delivered national training for the College of Policing and the National Joint Emergency Services Interoperability Programme. Deeply committed to diversity, equality, and inclusion, he has supported initiatives for women, people of colour, and LGBTQ+ colleagues and promotes neurodiversity awareness through personal experience with ADHD. His coaching and mentoring practice spans operational, specialist, and senior leaders, with a focus on enabling individuals and teams to perform effectively while fostering wellbeing, professional development, and inclusive workplace cultures.
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Sarah Bartlett
Sarah is an Executive Coach and L&D Consultant with over 15 years of experience in strategic HR and people development. Specialising in neuro-inclusive leadership and systemic behavioural change, she bridges the gap between organisational strategy and the lived experience of high-performing, unconventional leaders. As a late-diagnosed ADHD professional herself, Sarah brings a unique, "unmasked" perspective to coaching, helping leaders in high-stakes environments move from "performing" to sustainable, high-impact leadership. Her approach is rooted in psychodynamic principles, ensuring coaching is not a "one-size-fits-all" exercise but a tailored journey toward radical self-awareness and professional fit.
Key Skills
• Executive coaching
• Leadership coaching
• Career coaching
• Transition Coaching
• Team coaching and facilitation
• Conflict Resolution
• Presence and Impact Development
• Diversity and Inclusion (Specializing in Neuro-inclusion)
• Psychometric Integration (MBTI/CliftonStrengths)
• Resilience & Burnout Prevention
Coaching hours
Sarah has been coaching for over 15 years, both as a HR leader within large organisations and as an independent Executive Coach. On average, Sarah is doing anywhere between 100 and 150 hours of coaching per year.
Supervision
Sarah regularly attends one-to-one and group supervision and for the last 12 months this equates to 12 hours.
Relevant experience
Prior to becoming an independent Executive Coach, Sarah spent 15 years in senior HR and L&D roles across highly regulated and complex sectors, including FMCG and Utilities (specifically OVO).
Operating within these high-compliance environments has given her a deep understanding of the unique pressures faced by leaders in these environments, specifically the challenge of balancing high-stakes operational performance with accountability and rigorous professional standards.
Her experience focuses on the 'human side' of regulation: helping leaders maintain Psychological Safety and Neuro-inclusive practice within rigid frameworks. By drawing on her background in psychometrics (MBTI, Clifton Strengths), she helps leaders navigate organisational behaviours and values in a way that feels authentic rather than performative, ensuring that leadership excellence is sustained and helps leaders navigate ambiguity, prevent burnout, and foster psychological safety within their teams.

Neil Harris
Neil is an ILM Level 7 Coach and Master Practitioner of NLP, delivering coaching and mentoring qualifications at Levels 3, 5, and 7, as well as bespoke programmes tailored to client needs. He works as a coaching supervisor, delivers the ILM Level 7 qualification in Coaching Supervision, and provides one-to-one Executive and Leadership Coaching and Mentoring.
Neil has significant experience working across medical and healthcare settings, including Sirona, Manchester University NHS Foundation Trust, and the Black Country Training Hub. Internationally, he works with EYCN surgeons, supporting senior clinicians to mentor and develop less experienced colleagues.
He specialises in wellbeing and resilience, delivering training, CPD, and support within high-pressure clinical environments. Alongside his professional work, Neil has volunteered for several years as a trainer with The Samaritans and worked closely with Talk Club, supporting suicide prevention and men’s mental health.
Neil is committed to supporting people in demanding roles to feel well, resilient, and at their best.
Key Skills
• Executive coaching
• Leadership coaching
• Team coaching and facilitation
• Change Management
• Conflict Resolution
Coaching hours
Neil has been coaching and training for over 10 years, working with a range of leaders and teams including large organisations and as an independent Executive Coach. On average Neil is doing anywhere between 250 hours and 500 hours’ of coaching per year.
Supervision
Neil regularly delivers Coaching supervision of approximately 10 hours a month and he also regularly receives one-to-one and group supervision and for the last 12 months this equates to at least an hour per month.
Relevant experience
Prior to becoming an independent Executive Coach Neil has worked within a range of education, local government and medical settings.
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Melissa Hague
Melissa Hague is a leadership and executive coach with over 20 years’ experience in learning and development. She is a certified Dare to Lead™ facilitator and works with leaders, teams, and coaches to develop courageous, authentic, and human-centered leadership. Melissa combines evidence-based practices with a focus on self-awareness, resilience, and impact.
Key Skills
• Executive coaching
• Leadership coaching
• Team coaching and facilitation
• Career coaching
• Transition coaching
• Change Management
• Executive Team Development
• Presence and Impact Development
• Talent Management
Coaching hours
Melissa has been coaching for over 15 years, both as a leader of teams within large organisations and as an independent Executive Coach. On average, she delivers between 500 and 700 hours of coaching per year
Supervision
Melissa regularly attends one-to-one and group supervision and for the last 12 months this equates to approximately 40 hours.
Relevant experience
Prior to becoming an independent Executive Coach, Melissa held senior roles in learning and development, partnering with leaders and teams across multiple sectors to enhance performance, resilience, and leadership capability. She has extensive experience designing and delivering leadership development programs, and has worked with executive teams to foster courage, self-awareness, and effective team dynamics.
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Jason Davenhill
Jason is an executive coach, coach supervisor, and human factors practitioner with extensive experience in leadership, mentoring, and professional development within complex, high-risk environments. A former military aviator and senior flying instructor, he introduced coaching into the Army Air Corps and has held system-level safety and governance roles within UK and multinational organisations. He has coached doctors, chaplains, police officers, and senior leaders across healthcare, defence, and other safety-critical sectors, supporting reflective practice, sound judgement, and psychological safety. Trained as a Human Givens psychotherapist and Human Organisational Performance facilitator, Jason brings a strong understanding of wellbeing, neurodiversity, and inclusive practice, adapting his approach to individual, cultural, and organisational needs across both in-person and remote delivery.
Key Skills
• Executive coaching
• Leadership coaching
• Transition Coaching
• Team coaching and facilitation
• Change Management
• Executive Team Development
• Conflict Resolution
• Presence and Impact Development
• Diversity and Inclusion
Coaching hours
Jason has been coaching for over 14 years, both as a leader of teams within large organisations and as an independent Executive Coach. On average Jason is doing anywhere between 100 and 300 hours of coaching per year.
Supervision
Jason regularly attends one-to-one and group supervision and for the last 12 months this equates to 10 hours.
Relevant experience
Prior to becoming an independent executive coach, Jason was an RAF officer, pilot, and coach, introducing aircrew performance coaching to the RAF and Army Air Corps and leading the coaching team at the Defence Helicopter Flying School, for which he was recognised in the Queen’s Birthday Honours and by the Royal Aeronautical Society. He has extensive experience working with highly skilled professionals, including doctors and service chaplains, focusing on connecting with the human beneath the role and adopting a “walk alongside” approach to coaching and supervision. Qualified as an executive coach, coaching supervisor, Human Givens psychotherapist, MBTI facilitator, and Human Organisational Performance (HOP) practitioner, Jason draws on insights from psychology, human needs, and organisational performance to support individual and team development. He has supervised coaches within the RAF, the Defence College of Aerospace Operations, and the public sector, tailoring his approach to specialist audiences across diverse cultural and professional backgrounds while helping people perform effectively under pressure.
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Donna Ward-Higgs
Donna Ward-Higgs is an executive coach, systemic team coach, leadership development consultant, and supervisor.
Her work spans organisational and leadership contexts where roles carry complexity, responsibility, and competing demands, supporting individuals and teams to make sense of what they are navigating and how they want to lead.
Donna’s practice combines executive coaching, systemic team coaching, leadership development, and reflective supervision. Her approach is grounded and pragmatic, creating space for clear thinking, honest reflection, and responsible decision-making without taking that responsibility away from the people she works with.
Key Skills
• Executive and leadership coaching
• Systemic team coaching and team development
• Supporting leaders to think clearly in complexity and uncertainty
• Working with responsibility, authority, and professional judgement
• Navigating role transition, stretch, and identity shift
• Inclusive and neuro-inclusive leadership practice
• Working across difference, power, and competing perspectives
• Reflective practice, supervision, and ethical awareness
• Difficult conversations, boundaries, and accountability
Coaching hours
Donna has been coaching for over 20 years as a manager and leader within organisations and has worked as an independent, formally qualified executive coach since 2015.
She currently delivers approximately 750 hours of coaching per year, including one-to-one executive coaching, leadership coaching, and systemic team-based development work.
Supervision
Donna regularly attends one-to-one and group supervision and for the last 12 months this equates to approximately 60 hours.
Relevant experience
Alongside her work as an independent Executive Coach, Donna has built her practice working with a wide range of organisations and leadership teams operating in complex and values-led contexts.
Her client work includes public sector, local authority, university, and charity organisations, supporting senior leaders and teams through executive and leadership coaching, capability and skills building, systemic team coaching, and reflective practice. This work often involves engaging across multiple roles, disciplines, and perspectives within the same system.
Donna also brings substantial leadership and people-management experience from earlier in her career, including senior management roles with responsibility for performance, capability, and leading teams through change. This experience continues to inform her understanding of organisational dynamics, authority, and the practical realities of leadership.
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Chloe Angus
Chloe is a passionate ILM 7 leadership coach and trainer with a focus on the human elements of leadership and workplaces. She most enjoys working with those who wish to do good; for themselves, their people and the wider community. Chloe is an EMCC professional member and working towards Senior Practitioner accreditation. Alongside this Chloe co leads Sheffield Coaching Exchange, a social enterprise network for 200 coaches offering community and CPD, and is a trustee of a local charity.
Key Skills
• Executive coaching
• Leadership coaching
• Career coaching
• Transition Coaching
• Team coaching and facilitation
• Change Management
• Executive Team Development
• Conflict Management
• Wellbeing & Resilience
Coaching hours
Chloe has been coaching for over 10 years , both as a leader of teams within large organisations and as an independent Executive Coach. On average Chloe is doing anywhere between 100 and 150 hours’ of coaching per year.
Supervision
Chloe regularly attends one-to-one and group supervision and for the last 12 months this equates to 10 hours.
Relevant experience
Prior to becoming an independent Executive Coach, Chloe was a senior leader at a global manufacturing company with indirect responsibility for over 60 people across the global workforce. Chloe used a coaching and mentoring style during her 15 years of leadership prior to becoming an independent coach.

Andrew Pooley
Andrew founded Mission Inc to translate his mission-driven leadership philosophy into a scalable, business-centric framework. He leads the company’s strategic vision and engages directly with senior clients on the alignment of leadership intent, culture and execution. By integrating military-inspired clarity with commercial agility, he helps organisations move from intention to action, empowering leaders at all levels.
Andrew’s career began in the Army Reserves, where he developed a leadership mindset grounded in clear mission, disciplined execution and team empowerment. He subsequently moved into healthcare and services leadership, turning around care businesses, building scale and embedding a mission-led culture. At Mission Inc, Andrew applies this “mission command” inspired framework to leadership development, helping clients embed clarity of intent, trust across levels and decentralised execution.

Marc Wicks MBE
Marc Wicks MBE is Mission Inc’s Chief Operations Officer and an accomplished leadership and coaching specialist with nearly four decades of experience across the military, corporate, and consultancy sectors. Recognised with an MBE for exceptional leadership during his distinguished Royal Marines career, Marc brings a unique blend of strategic insight, operational discipline, and deep people expertise.
As COO, he ensures alignment between strategic objectives and operational delivery, fostering high-performing, values-led teams. Marc has designed and delivered leadership and coaching programmes across the UK, Europe, the USA, and Asia for leading global businesses.
Before joining Mission Inc, Marc served 32 years in the Royal Marines, culminating in the prestigious role of Corps Regimental Sergeant Major and later as the first UK Warrant Officer to serve as Command Sergeant Major at NATO Headquarters SACT in Virginia. His leadership consistently delivered clarity, unity, and purpose across complex, high-pressure environments.
Today, Marc champions authentic, purpose-driven leadership, helping organisations build capability, drive performance, and embed sustainable cultural change.
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Liv Sandbæk
With more than 30 years of leadership across technology, transformation and consulting, Liv brings deep expertise in aligning digital strategy, talent development and organisational performance.
During her tenure at Accenture UK, Liv held senior roles including Managing Director of Technology and Senior Managing Director and Technology Lead for Financial Services across Europe, Africa & Latin America, where she spearheaded large-scale transformation programmes spanning agile, mobile, cloud and operations industrialisation. She has been recognised for her leadership in bridging technology and business strategy, especially in global consulting environments.
At Mission Inc, Liv leads the design and delivery of bespoke leadership journeys with large enterprise clients. Her focus is on translating technology-enabled business strategy into high-impact leadership capability and sustained culture change. She champions inclusive leadership, talent pipelines and the development of high-potential leaders in fast-moving organisations.
Liv is based in London and brings a global mindset, having engaged across sectors and geographies, making her a valuable partner to organisations looking to build leadership-led advantage in a digital world. She holds an MSc in Economics and Business Administration from the Norwegian School of Economics (NHH) and began her career in Norway before moving to the UK.
Driving performance. Creating value.
At Mission Inc., leadership isn't abstract - it's practical, measurable, and built to deliver business outcomes. Whether you’re scaling a start-up or steering through transformation, we help leaders drive change, strengthen culture, and unlock growth. Our clients see sharper decision-making, stronger team alignment, and higher levels
Take your leadership to the next level
Ready to transform your organisation with Mission Inc.?
Get in touch to discover how our platform and expertise can help you achieve extraordinary results.
