Steve Ashdown

Steve Ashdown is an experienced executive coach, NLP Master Practitioner, and leadership trainer with a strong track record in strategic leadership roles. Steve specialises in empowering individuals and teams to achieve exceptional results and is committed to driving organisational excellence and positive change. He supports clients in defining their personal values, managing high-pressure situations, and achieving both personal and professional objectives.

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Steve delivers training nationally and internationally, equipping leaders to understand and mitigate the effects of stress on performance. His coaching approach integrates his coaching experience, NLP, and therapeutic techniques, underpinned by integrity, collaboration, and continuous learning - enabling clients to reach their full potential in demanding environments.

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Key Skills

• Executive coaching

• Leadership coaching

• Career coaching

• Team training and facilitation

• Change Management

• Talent Management

• Executive Team Development

• Conflict Resolution

• Presence and Impact Development

• Diversity and Inclusion

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Coaching hours

Steve has been coaching for over 25 years, both as a leader of teams within large organisations and as an independent Executive Coach. On average Steve has been providing 100-120 hours of individual coaching per year, in addition to team-based sessions for between 10 and 50 people.

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Supervision

Steve regularly attends and participates in both one-to-one and group supervision, over the last 12 months this equates to 10 hours supervision, in addition to attending CPD events.

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Relevant experience

Steve is an executive coach and mentor with over 30 years’ policing experience, having risen to Detective Superintendent and managed teams of up to 250 staff and budgets of £20 million. He holds a Level 7 Certificate in Strategic Management and Leadership (CMI) and an ILM Level 7 Certificate for Executive and Senior Level Coaches and Mentors. Steve has led complex, multi-agency operations, developed and implemented organisational coaching schemes, and delivered national training for the College of Policing and the  National Joint Emergency Services Interoperability Programme. Deeply committed to diversity, equality, and inclusion, he has supported initiatives for women, people of colour, and LGBTQ+ colleagues and promotes neurodiversity awareness through personal experience with ADHD. His coaching and mentoring practice spans operational, specialist, and senior leaders, with a focus on enabling individuals and teams to perform effectively while fostering wellbeing, professional development, and inclusive workplace cultures.

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